The journey begins
VG Cup launches in Norway, bringing 3v3 football into pitches with boundaries.
START LOCAL. PLAY GLOBAL.3v3 WORLD
3v3 WORLD
HISTORY.
A journey that began in Scandinavia and grew into a global 3v3 football network.
FROM ONE IDEA TO A WORLD OF FOOTBALL.
Across to Denmark
The concept expands into Denmark through Jyske3ball.
3v3 Norway
3v3 Norway is formally established.
A UK chapter
3v3 UK launches, with events at professional club venues.
3v3 Germany
The German programme launches, supporting FUNino events and equipment delivery.
Introducing AirPitch
The inflatable AirPitch system launches following a year of testing.
A national licence network
3v3 Europe establishes its national licensing programme.
More countries join
National licencees are established in France, Switzerland, Spain and Denmark.
3v3 World
The project expands globally as 3v3 World, with launches in the USA and Canada.
The network grows
Expansion includes Mexico, Poland, Sweden and Ireland, with agreements in South Africa and Nigeria.